MARKETING: What’s My Tagline?--Memorable Restaurant Slogans
By Christine LaFave, Associate Editor -- Restaurants & Institutions, December 2, 2008
Any discussion of catchy restaurant slogans would be remiss without a mention of Atlanta-based Hooters’ timeless "Delightfully tacky, yet unrefined” and even the more-recent classic “Life is short. Stay awake for it,” from Minneapolis-based Caribou Coffee. But strokes of marketing genius, of course, aren’t limited to national chains. Here, a collection of lesser-known greats.
|
"So good, even guys like our salads."  Snappy Salads Dallas |
E-mail us if you know of an operation with a winning slogan. |
|
“Our secret’s in the execution!”  Henry VIII Carvery, Portland, Kennebunkport and Scarborough, Maine |
“STK—no need to buy a vowel” and "Not your daddy's steakhouse."  STK, New York and Los Angeles |
|
“Taste worth dying for!”  Heart Attack Grill, Chandler, Ariz. |
“So good, it should be illegal.”  Roberto’s Taco Shop, multiple locations in Las Vegas |
|
“Keep clam.”  Ivar’s Acres of Clams, Seattle |
“Get in here before we both starve." Potbelly Sandwich Works, multiple locations |
|
“Washington born, Washington bread.”  Firehook Bakery and Coffeehouse, multiple locations in metro Washington, D.C.: |
“Burritos as big as your head.”  La Bamba, multiple locations: |
|
“Cheaper than food.”  Krazy Jim’s Blimpy Burger, Ann Arbor, Mich. |
"What Is Your Life? Hamburger Is My Life"  The Great Burger, Tokyo |
Talkback
-
How about Hash House a Go Go - Las Vegas - "Twisted Farm Food".
www.hashhouseagogo.com
Jim Rees - 12/3/2008 2:39:00 PM PST
No related content found.
Sponsored Links
