Who Prefers Meatless?

Which demographic groups are more likely to choose meat-free meals?

By Allison Perlik, Senior Editor -- Restaurants & Institutions, November 1, 2008

Whether they consider themselves vegetarians or not, 24% of consumers say they sometimes order meatless entrées at restaurants, according to R&I’s 2008 New American Diner Study. Which demographic groups are more likely to choose meat-free meals?

• Women (30%) more than men (18%)

• Gen Y (30%) and Gen X (26%) more than Boomers (22%) and Matures (21%)

• Asians (31%) and Hispanics (26%) more than blacks (25%) and whites (23%)

• Residents of the Northeast (29%) and West (26%) more than the South (24%) and Midwest (20%)

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