R&I’s 2007 Consumers’ Choice in Chains Awards: Sandwiches
Special Report: R&I’s 2007 Consumers’ Choice in Chains Awards: Sandwiches
By Staff -- Restaurants & Institutions, September 15, 2007
Panera Bread
Headquarters: Richmond Heights, Mo.
Chairman-CEO: Ron Shaich
Units: 1,097
Average check: Not available
R&I Top 400 Chains rank: 28 Respondents aware of chain: 54%
Respondents who visited in previous 12 months: 20%
STRENGTHS: Panera Bread’s food-quality rating from its customers sets the category standard. That rating is equally high from men and women. Service is rated highest by older customers. Families with kids and single adults give the chain equally high marks for atmosphere. Millennials like the atmosphere.
WEAKNESS: Millennial customers rate food quality lower than do others.otherrage check of $19, it doesn’t score highest for value, but the chain is working to improve its price/value standing with offers such as its lower-price No Worries Wednesday specials.
Jason’s Deli
Headquarters: Beaumont, Texas
President-CEO: Joe Tortorice
Units: 145
Average check: Not available
R&I Top 400 Chains rank: 95
Respondents aware of chain: 14%
Respondents who visited in previous 12 months: 5%
STRENGTHS: Jason’s Deli’s category-best value rating benefits from a strong vote from customers ages 26 or younger. Hispanic customers also give it a high mark for value. Female and Gen X customers rate the chain’s service very high. Gen X and matures rate food quality appreciably higher than do other age groups.
WEAKNESS: Men give service a substantially lower rating than do women.hest for value, but the chain is working to improve its price/value standing with offers such as its lower-price No Worries Wednesday specials.
Subway
Headquarters: Milford, Conn.
President: Fred DeLuca
Units: 28,034
Average check: Not available
R&I Top 400 Chains rank: 5
Respondents aware of chain: 94%
Respondents who visited
in previous 12 months: 60%
STRENGTHS: Having more than 28,000 stores helps the convenience rating, and that attribute is weighted higher in the sandwich category than elsewhere. Millennials give Subway its highest rating for menu variety; matures give its highest food-quality and cleanliness marks.
WEAKNESS: Atmosphere doesn’t score well with baby boomers.
| How Sandwich Chains Stack Up With Consumers |
|
No related content found.
VIEW ALL GALLERIES
