McCormick & Schmick’s New Promotion Celebrates National Seafood Month
This October, McCormick & Schmick’s Seafood Restaurants [Nasdaq: MSSR] celebrates National Seafood Month with menu specials highlighting the country’s most popular seafood dishes.
-- Restaurants & Institutions, October 1, 2009
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| McCormick & Schmick's Choose Your Perfect Combination limited-time offer lets guests choose from among five seafood classics, including Jumbo Gulf Shrimp, Fresh Water Tilapia, Atlantic Salmon, Alaskan Halibut or Crab Cakes. (Photo: Business Wire) |
[PRESS RELEASE] PORTLAND, Ore.--(BUSINESS WIRE)--This October, McCormick & Schmick’s Seafood Restaurants [Nasdaq: MSSR] celebrates National Seafood Month with menu specials highlighting the country’s most popular seafood dishes. Started in the 1940s by the National Fisheries Institute, National Seafood Month originally marked a week-long event, but evolved into a month-long festivity in the 1950s. Today, McCormick & Schmick’s, one of the country’s leading seafood restaurants, is celebrating National Seafood Month with a tribute to seafood classics and providing fun facts and tips from their very own “King of Seafood.”
“Every year during National Seafood Month, we renew our continued commitment to providing our guests with the best and freshest seafood available,” said Bill Freeman, CEO of McCormick & Schmick’s Seafood Restaurants. “This year, we’re giving our guests the opportunity to put together their own favorite seafood pairings of some of the most popular seafood choices in the U.S. – all for a great value.”
Throughout October, McCormick & Schmick’s encourages guests to try new seafood varieties or select from tried-and-true favorites with the Choose Your Perfect Combination special. This limited-time menu offer gives guests the option to choose from among five seafood classics, including Jumbo Gulf Shrimp, Fresh Water Tilapia, Atlantic Salmon, Alaskan Halibut or Crab Cakes. Guests can choose two for $19.95 or three for $24.95. In addition, guests can substitute a North Atlantic Lobster Tail, another popular seafood classic, for any selection for just $3.00 more. Three seasonal fall side dishes - Creamy Macaroni & Cheese, Mashed Potatoes and Pecan Streusel Sweet Potato Casserole – will also be highlighted on the menu throughout the month.
In the seafood business for more than 30 years, McCormick & Schmick’s knows a thing or two about seafood classics. In fact, in 2008, McCormick & Schmick’s Seafood Restaurants served nearly 10 million meals to its guests. A study about seafood consumption trends commissioned by McCormick & Schmick’s* shows that when dining out, seafood lovers across the country are most loyal to shrimp, followed by salmon and fresh tuna. At McCormick & Schmick’s restaurants nationwide, guests feast on approximately 515,000 pounds of shrimp and 470,000 pounds of salmon each year.
Chef Bill King, vice president of culinary development and training for McCormick & Schmick’s, is truly the “King of Seafood,” so who better to turn to for seafood tips during National Seafood Month.
“Think seafood and cheese don’t belong together? Our Parmesan-Crusted Tilapia served with capers and lemon butter sauce debunks that long-held assumption, and is one of my personal favorites,” said Chef King. He adds, “When pairing wine with seafood, you don’t have to go with white every time. In fact, many varieties of seafood pair well with red varietals. Next time you’re enjoying salmon, try it with a glass of Pinot Noir. It’s a new classic!”
Additional tips from Chef King include:
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When pairing seafood, try to combine flavors and interesting textures. Some good seafood combinations to try are halibut with shrimp and salmon with crab cakes.
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If you want a lighter, healthier option, you can always request any seafood “simply grilled” at McCormick & Schmick’s. Just a squeeze of lemon juice is enough to enhance seafood’s natural flavor. During October’s promotion, the halibut, salmon and shrimp specials will all be simply grilled to perfection.
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When ordering crab cakes, ask about the ratio of crab to filler. A good crab cake should be mostly crab.
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When in doubt, ask your server. They know what’s fresh that day as well as the origin of the seafood, and they’ve usually tried everything on the menu, so they can help with tough ordering decisions.
About McCormick & Schmick’s Seafood Restaurants
McCormick & Schmick’s Seafood Restaurants focus on serving a broad selection of fresh seafood with a menu printed twice daily and featuring the signature “Fresh List” of more than 30 Different Varieties of Fresh Seafood, in addition to aged steaks, poultry, entrée salads and pasta. Each restaurant’s chef contributes to the menu’s unique and imaginative appeal by creating dishes tailored to regional tastes and their own talents. McCormick & Schmick’s offers an inviting atmosphere and a high quality, diverse menu for everyone from casual diners, families and tourists to business travelers and special occasion diners. Learn more at www.McCormickandSchmicks.com.
*Study commissioned by McCormick & Schmick’s Seafood Restaurants in 2007.
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