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Why Meat Free?

Following are the top reasons behind consumers' choices to go meatless:

By Allison Perlik, Senior Editor -- Restaurants & Institutions, November 1, 2008

Improved health is just as strong a motivator as animal welfare among Americans pursuing vegetarian diets, according to 2008 research from Rochester, N.Y.-based Harris Interactive. Following are the top reasons behind consumers' choices to go meatless:

Animal welfare 54%
Improve overall health 53%
Environmental concerns 47%
Natural approaches to wellness 31%
Weight loss 25%
Weight maintenance 24%

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