Restaurant Special Events: Coffee Course
-- Restaurants & Institutions, October 1, 2009
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Operators looking to amp up their special-events offerings are going beyond tried-and-true wine- and beer-pairing dinners to give guests something new to buzz about: coffee-themed meals.
In Chicago earlier this year, Chef Graham Elliot Bowles of the restaurant Graham Elliot offered a four-course coffee and espresso dinner that showcased java as not only a beverage pairing but also an ingredient, as in espresso-poached scallops with sunchoke purée, frisée, brioche croutons and bacon vinaigrette and espresso-crusted beef with a potato pancake, a poached egg and redeye gravy.
In New Orleans, a series of dinners in September sponsored by a local PBS television affiliate gave diners the chance to sample a distributor's coffee blends as paired with multicourse prix-fixe meals at 13 area restaurants.
For operators, coffee-pairing dinners can present a new way to reach out to guests who don't drink alcohol and to attract diners put off by generally higher prices for alcohol-paired events. From a business perspective, they represent an ideal way to connect with—and co-promote—local roasters, too.
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Unfortunately with food, people get very bored very quickly. So we resort to silly ideas such as coffee pairings.
Look, I love great meals, great pairings, and -- certainly given my Web site -- great coffee and espresso. But designing meals around coffee pairings make about as much sense as designing meals around cigar pairings.
I've experienced a couple, and both were largely explorational failures.
greg - 10/18/2009 8:22:00 PM PDT -
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Hossam aboueissa - 10/18/2009 7:54:00 AM PDT
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