Quiznos Launches Interactive "Where Do You Torpedo?" Contest
Sandwich chain looking for videos, photos of how and where customers eat its Toasty Torpedo subs.
-- Restaurants & Institutions, June 8, 2009
PRESS RELEASE
June 8, 2009
, Denver, CO – Quiznos, one of the nation’s premier restaurant chains for sandwiches, salads and soups, and pioneer of the toasted sandwich, today announces "Where Do You Torpedo?" which gives consumers the chance to win $10,000 for demonstrating how to eat Toasty Torpedo sandwiches, whether in an unusual place or while doing an unexpected activity. Served on extra-long, extra-slim ciabatta bread and wrapped in a sleeve that makes it easy to eat, the portable Toasty Torpedo sandwich is a perfect and convenient choice to bring for lunch on-the-go – anywhere – this summer.
Beginning today, fans of the tasty sandwich can upload pictures or videos showing where or how they’ve eaten a Toasty Torpedo sub to www.toastytorpedo.com, accompanied by a brief description and optional musical soundtrack. Visitors to the site register to vote whether an entry is "Mmmm…Toasty" or "Not Toasty," and are then automatically entered into a sweepstakes for a chance to win free Toasty Torpedoes for an entire year. At the contest’s conclusion, Quiznos will invite people to choose their favorite of the top ten entries as determined by user voting. The winner will be announced on August 3 and honored with a $10,000 cash prize, while all ten finalists will receive free Torpedoes for a year.
Our Toasty Torpedo sub is an entirely different type of sandwich. It’s ideal for eating on the go; so this summer, we’re challenging consumers to show us the most unusual places to have a Torpedo and the most exciting activities that can be done with it in hand," said Trey Hall, Chief Marketing Officer for Quiznos. "Because it’s shape and packaging was designed as a portable way to enjoy a sandwich, you can take the Toasty Torpedo sub anywhere – hiking, kayaking or even visiting the top of the Statue of Liberty."
To inspire fans about how and where they might enjoy a Toasty Torpedo, Quiznos has released a short video detailing a cross-country Torpedo adventure, capturing real-life consumers eating Toasty Torpedoes in each of the 50 states. Created by Red Popsicle, producers of the documentary film "10 MPH ," the video will be distributed online and available on www.toastytorpedo.com.
Quiznos is using social media channels to raise awareness of the contest, building upon its existing Facebook and Twitter presence. Quiznos has redesigned its Facebook page to offer contest information and updates, while the irreverent @QuiznosToaster Twitter persona is sending consumers on a virtual scavenger hunt, giving clues to find Quiznos gift cards hidden at locations around the country.
Inspired by the famous slim and tasty Italian and French baguette sandwiches served in Europe , the long, slender Toasty Torpedo sub comes in a specially designed paper sleeve created to fit the extended sandwich. With more than a foot of flavor and priced at only $4.00, these new sandwiches aim to set the standard for value, convenience and taste.
Toasty Torpedoes are available in five varieties, each made individually to order, including:
Italian:Pepperoni, spicy capicola, ham, mozzarella cheese and red wine vinaigrette topped with crisp lettuce and chopped tomatoesBig Kahuna Tuna:Tuna salad, cheddar cheese, sliced banana peppers topped with crisp lettuce and chopped tomatoesPestoTurkey:Thinly-sliced oven-roasted turkey, red wine vinaigrette, mozzarella cheese and basil pesto topped with crisp lettuce and chopped tomatoesTurkeyClub:Thinly-sliced oven-roasted turkey, crisp bacon, red wine vinaigrette, mozzarella cheese and mayo topped with crisp lettuce and chopped tomatoesBeef, Bacon & Cheddar:Thinly-sliced roast beef, crisp bacon, mayo, cheddar cheese, and mustard topped with crisp lettuce and chopped tomatoes
For more information about Toasty Torpedo subs, visit www.toastytorpedo.com. Toasty Torpedoes are available for $4.00 at participating locations for a limited time only.
About Quiznos
Celebrating its 27th anniversary, Denver-based Quiznos is an international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads in more than 4,500 franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors.
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