New American Diner Study: Changing Priorities
It's no surprise that more than half of Americans--58.7%--say the economy has affected their dining-out habits in the past year. More revealing, however, are the different actions those diners are taking to deal with the downturn.
-- Restaurants & Institutions, January 1, 2009
| It’s no surprise that more than half of Americans—58.7%—say the economy has affected their dining-out habits in the past year. More revealing, however, are the different actions those diners are taking to deal with the downturn. While a whopping 85.9% are eating out less often, consumers also are finding ways to adjust their habits so that they can still make restaurants part of their regular routine. About three-quarters say they’re choosing less-expensive restaurants; 50.1% take advantage of coupons or special deals more often; 49.1% choose restaurants closer to home; and 48.1% adjust their orders to reduce the check. | ||
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