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CiCi's Pizza Offers Unbeatable $4.99 or Less Deal

For two weeks in October, diners can take a bite out of CiCi's buffet at a discounted price.

-- Restaurants & Institutions, October 15, 2009

[PRESS RELEASE] COPPELL, Texas, Oct. 14 /PRNewswire/ -- For two weeks in October, hungry diners can take a bite out of CiCi's Pizza's endless buffet at a discounted price of $4.99 or less. Now through October 25th, CiCi's 24-footlong buffet offers 18 various kinds of craveable pizzas, a bottomless salad bar, pasta and mouth-watering desserts. This promotion is being supported by a national cable, syndicated TV and network radio campaign and is valid at participating CiCi's Pizza restaurants.

"CiCi's Pizza has always provided great value for our guests, so this two week promotional pricing of $4.99 or less gives us a chance to speak to even more guests who may not have yet experienced their first 'Welcome to CiCi's,'" said Tom Koenigsberg, chief marketing officer, CiCi's Pizza. "As the U.S. continues to climb out of a tough economic time, CiCi's is proud to offer a bit of relief to guests who want a great variety of food without taking a bite out of their wallet."

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 32 states. In 2006, CiCi's introduced the carry-out only To-Go restaurants with 13 operating in Texas, Georgia, Florida, Oklahoma and California.

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