USHG to Debut First Shake Shack Outside NYC

The new location will be part of a retail-residential project in Miami Beach slated to open in spring/summer 2010.

-- Restaurants & Institutions, November 5, 2009

The original Shake Shack in New York City's Madison Square Park.

[PRESS RELEASE] November 5, 2009, New York – Introducing Miami’s new vice: Shake Shack. Danny Meyer’s Union Square Hospitality Group (USHG) plans to bring its beloved Shake Shack to Miami in spring/summer 2010. One of NYC’s most loved and lauded eateries, Shake Shack is a modern day "roadside" burger stand known for its delicious burgers, hot dogs, frozen custard, beer, wine and more. Shake Shack’s move to Miami marks the first time USHG will open a business outside of New York City. 

The new Shake Shack will be located in the heart of Miami Beach’s premier pedestrian promenade at 11 11 Lincoln Road (1111lincolnroad.com), just off Lincoln Road on Lenox Avenue. 11 11 Lincoln Road is the groundbreaking retail and residential project from developer Robert Wennett and world-renowned architects Herzog and de Meuron. Shake Shack’s new home will be designed by SITE Environmental Design, the same team that designed both the original Shake Shack in Madison Square Park and the second Shack location on the Upper West Side of Manhattan. Guests will have the opportunity to sit indoors or outside, or enjoy a ShackBurger and a frozen custard surrounded by lush water gardens or under the shade of 50-year-old oak trees in the development’s stunning promenade. 

“My colleagues and I are incredibly excited to introduce Shake Shack to Miami. We love the city’s dynamic culture and community – its strong sense of place – and we believe it is the ideal next home for Shake Shack.” said Danny Meyer, CEO of USHG. “We are proud that Robert Wennett selected Shake Shack to augment his exceptional vision for 11 11 Lincoln Road, and our confidence in this project was one of the many reasons we selected Miami as our first foray beyond New York.”

The Miami Shake Shack will build upon the success of three beloved siblings throughout New York City – Madison Square Park (the original Shack, founded in 2004), Upper West Side (2008) and Citi Field, home of the New York Mets (2009) – and will arrive on the heels of Shake Shack’s fourth Manhattan location in Nolita (2010).

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