Caribou Coffee Adds All-Natural Chocolate Beverages to Menu
Coffeehouse takes handcrafted beverages to a new level by using premium chocolate
-- Restaurants & Institutions, November 10, 2009
[PRESS RELEASE]
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MINNEAPOLIS--(BUSINESS WIRE)--Caribou Coffee, the second-largest gourmet coffeehouse operator in the world, is the first of its kind to reformulate all of its mochas and chocolate beverages using real, all-natural chocolate now available in white, milk and dark chocolate.
Beginning Nov. 12, guests can have their mochas, chocolate lattes, hot chocolates, specialty beverages and cold beverages made with either white, milk or dark premium chocolate at all Caribou Coffee locations nationwide. Caribou Coffee team members will steam real pieces of the premium chocolate into milk to make the handcrafted hot beverages such as mochas, chocolate lattes and hot chocolates.
This reformulation marks a major difference from other coffeehouse operators because almost all coffeehouses, including the major coffeehouse chains, use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. The three premium chocolates, created exclusively for Caribou Coffee, are all-natural, kosher and gluten-free, and none contain more than six ingredients.
“While other coffeehouses are focused on extending their product offerings into things like instant coffee, we’re increasing the quality of our most popular items to provide added value for our customers,” said Caribou Coffee CEO Mike Tattersfield. “Value is about more than price at Caribou Coffee — it’s about a delicious, premium product made correctly. All-natural, gourmet chocolate is one way we’re giving that to our customers.”
In addition to using the new chocolates in all stores, Caribou Coffee will offer tins of the drinking chocolate pieces in all three flavors at store locations and on cariboucoffee.com. The 12-oz. tins, which sell for $9.99 each, include step-by-step instructions for hand-melting chocolate pieces into milk or soy milk to create mochas or hot chocolates at home.
To celebrate the launch of the new chocolate beverages, on Friday, Nov. 27, known to retailers as “Black Friday,” each store will feature free samples of the new, exclusive chocolate in addition to buy-one-get-one mochas and hot chocolates.
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