Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Restaurants & Institutions
RSS
Reprints/License
Print
Email

2004 Consumers' Choice in Chains | Italian: Olive Garden

By Staff -- Restaurants & Institutions, September 1, 2004

2004 Consumers’ Choice in Chains
ITALIAN > OLIVE GARDEN

Olive Garden’s top category scores for food quality and menu variety are testaments to its continuous efforts to offer guests an authentic Italian dining experience that is both satisfying and surprising enough to merit repeat visits.

That requires refreshing the food and wine menus with new choices while always honoring the concept’s “tastes of Tuscany” theme. Culinary directors train at Olive Garden’s Culinary Institute of Tuscany and Riserva di Fizzano restaurant in Italy and managers study at its Wine Institute of Napa Valley in California. This is important not only for maintaining authenticity and quality in food and beverages but also for signaling to unit-level staff the seriousness of the chain’s commitment to dining excellence. That dedication in turn is communicated to customers.


44
Number of choices on Olive Garden's core wine list, 36 of them available by the glass.

“We are thrilled our guests made Olive Garden the 2004 Consumers’ Choice in Chains winner in the Italian dining category,” says Drew Madsen, Olive Garden president. “Everything we do is guided by our passion to delight our guests with a genuine Italian dining experience. It directs us in the creation and preparation of our fresh, simple, delicious Italian food; the selection of wines on our award-winning wine list; in the design and construction of our Tuscan Farmhouse restaurants; and especially in the way we welcome our guests into our restaurants and make them feel like family.”

Last year, the chain introduced its Caffé la Toscana program, ensuring that even the coffees served at the close of the meal are truly Italian from the blend and roast of beans to the china used for service. Such details define the Olive Garden experience.

Headquarters Orlando
CEO Drew Madsen
Units 543
Check average $13.50
Respondents aware of chain1 93%
Respondents who visited in previous 12 months1 41%
Guests who would go back2 91%
Average loyalty (would go back) for chains in this segment 86%
Key region South
Widest attribute lead Good reputation
(1) Base is all respondents; (2) base is 12-month patrons.

 

Chain Overall Score Food Quality Menu Variety Value Good Reputation Service Atmosphere Cleanliness Convenience
Note: Overall Score is an index; percentages represent respondents who rated the chain "above average" on the given attribute.
Error: Data not found.
RSS
Reprints/License
Print
Email
Talkback
Related Content

No related content found.

»MORE

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
Sponsored Links
More Content
  • Blogs
  • Video
  • Photos

Sorry, no blogs are active for this topic.

View All Blogs RSS
  More Videos»
Ivy Award 2009 106

R&I Ivy Award 2009

Six winners were honored in at the Field Museum in Chicago on May 17, 2009, at a gala Ivy Awards Dinner and Celebration, an event that coincides with the National Restaurant Association's Restaurant Hotel-Motel Show.

Advertisement
HIO Virtual Investment Forum
Marketing Module 1 Resource Center
R&I NEWSLETTERS
Newsfeed
Recipes & Ideas
eBurger, eBurger
Beverage Briefing
Regional Cuisines
Noncom Niche
In Balance
R&I and Chain Leader eMarketplace
Chain Leader Executive Briefing
Quick Service Reporter
Flashnews
Service Insights
The Specifier
When to Replace
FE&S eMarketplace
HOTELS' Daily News Service
HOTELS' eMarketplace



Please read our Privacy Policy

About R&I   |   Advertising Info   |   Site Map   |   Contact R&I   |   FREE Subscription   |   Industry Links   |   RSS
© 2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy