Johnny Rockets Sports Lounge Touches Down In Manhattan
Hamburger chain combines American's love for sports with their love for food on New York City's Upper East Side.
-- Restaurants & Institutions, January 14, 2010
[Press Release] LAKE FOREST, Calif., Jan. 14 /PRNewswire/ -- Johnny Rockets, Home of the Original Hamburger, announces the launch of its newest concept, Johnny Rockets Sports Lounge, adding a definitive American sports bar to their classic restaurant theme. The new, two-story prototype is located on the Upper East Side of Manhattan, at 62nd and 1st, and combines a traditional restaurant, downstairs, with sports-filled screens, stylish decor and a full-service bar, on the upper, ground floor.
Adding a new dimension to their all-American experience, the Johnny Rockets Sports Lounge offers the traditional fare of juicy, handmade hamburgers, American fries and hand-dipped malts, along with classic bar food and unique shakes mixed with alcohol.
"For 25 years, Johnny Rockets has built a solid reputation of providing feel-good food and fun times for guests of all ages, so what could be more fitting than combining America's favorite pastimes - sports - with their favorite food - hamburgers and fries?" said Ray Vasquez, Franchise Owner of the location. "New Yorkers are passionate about their sports teams as well as their food, so the Johnny Rockets Sports Lounge is sure to be a home run."
The restaurant marks the opening of the company's second Sports Lounge and the first located in the Big Apple. The chain currently provides support for nearly 300 restaurants in the U.S. and abroad, with plans to double that number in the next three-to-five years.
"This latest version of Johnny Rockets shows how our Company evolves to offer our flexible platform with a variety of footprints to appeal to a wide range of venues and customer bases," said John Fuller, president and CEO of Johnny Rockets. "We want to make sure each of our restaurant locations matches the Johnny Rockets brand, as well as the lifestyles of their neighboring clientele. This particular restaurant should fit both criteria squarely, and we are eager to replicate it in other cities around the country."
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