Percent of consumers who strongly agree that they “take into account all aspects of the dining experience when I determine if a restaurant is a good value,” compared with 3.8% who strongly disagree. But price is not unimportant to consumers: “Lower prices” is the most common answer when diners are asked what one thing restaurants could do to make them dine out more often.

Percent of diners who strongly agree that they are “willing to pay considerably more for a truly unique restaurant experience,” while 23.2% strongly disagree, making it a statistical dead heat. Interestingly, Matures (age 61 and older) are most likely to say they’re looking for an extraordinary experience.

Percent of diners who strongly disagree with the proposition that food they eat away from home is more healthful than what they cook for themselves at home. Only 4% strongly agree restaurant food is more healthful. However, consumers don’t seek out healthful foods when choosing a destination: Only 13.9% strongly agree that they “more often go to restaurants where the menus highlight healthy offerings,” while 25.4% strongly disagree.

Percent of diners who strongly agree with the statement, “I eat at restaurants to treat or indulge myself.” Only 13.4% strongly disagree with that characterization of their motivation. Not surprisingly, younger consumers and those with lower incomes are more apt to see dining out as an indulgence.