Top 400 segment rankings
By Scott Hume, Top 400 Editor -- Restaurants and Institutions, 7/1/2007
Sales growth again outpaced unit growth among R&I’s 43rd Annual Top 400 Chains ranking, suggesting that many multi-unit restaurant operators have adopted top-dog McDonald’s Plan To Win strategy of seeking to be better rather than bigger.
Aggregate systemwide (global and both company-owned and franchised) sales for this year’s 400 largest U.S.-based chains is $277.2 billion, a 6.8% increase over last year’s Top 400 and below the 9.3% sales gain posted in 2006. This year’s Top 400 chains operate roughly 269,000 total global locations, up 3.9%, which is comparable to last year’s 4% unit-count increase.
The following pages group the Top 400 by core-menu type. Here’s how the list breaks out this year (percentages total more than 100% due to rounding):
- Asian (both full and limited service): 0.9% of total Top 400 sales; 0.6% of total Top 400 units.
- Burgers: 33.7% of total sales; 23.3% of total units.
- Cafeteria/buffet: 2.1% of total sales; 1.5% of total units.
- Casual dining: 9.6% of total sales; 3.6% of total units.
- Chicken: 8.1% of total sales; 8.6% of total units.
- Coffee/tea/doughnuts: 7.1% of total sales; 9% of total units.
- C-stores: 1.5% of total sales; 3.8% of total units.
- Family dining: 5.2% of total sales; 3.7% of total units.
- Ice cream/treats: 2.6% of total sales; 8.6% of total units.
- Italian: 2.7% of total sales; 1.3% of total units.
- Mexican (both full and limited service): 4.2% of total sales; 3.9% of total units.
- Pizza: 8.2% of total sales; 13.2% of total units.
- Sandwich/bakery-cafe: 8.2% of total sales; 16.9% of total units.
- Seafood: 2.2% of total sales; 1.1% of total units.
- Steak/barbecue: 3.6% of total sales; 1.3% of total units.
Sandwich/Bakery-Cafe
Segment sales: $22,709.0 million
Share of Top 400 sales: 8.2%
Segment units: 45,496
Average check: $7.10
Average unit volume: $953,000
| Concept | 400 Rank | Sales $MM |
| Subway | 5 | $10,050.0 |
| Arby’s | 15 | 3,200.0** |
| Quiznos Sub | 27 | 1,950.0** |
| Panera Bread | 28 | 1,911.6 |
| Einstein Bros. Bagels | 92 | 380.0** |
| Jason’s Deli | 95 | 370.0** |
| Blimpie | 109 | 317.9 |
| Au Bon Pain | 119 | 286.6 |
| Jimmy John’s Gourmet Sandwiches | 129 | 260.0** |
| McAlister’s Deli | 132 | 255.1 |
| Wienerschnitzel | 137 | 249.0 |
| Schlotzsky’s | 144 | 225.0 |
| Corner Bakery Cafe | 155 | 208.0 |
| Atlanta Bread Co. | 177 | 166.4 |
| Bruegger’s | 181 | 159.0 |
| Togo’s | 185 | 157.0 |
| Charley’s Grilled Subs | 187 | 156.0 |
| Potbelly Sandwich Works | 197 | 152.0** |
| Firehouse Subs | 198 | 150.0 |
| Jersey Mike’s Subs | 202 | 145.0** |
| Cosi | 213 | 126.0 |
| Portillo’s Hot Dogs | 218 | 125.0** |
| La Madeleine Bakery Cafe Bistro | 219 | 124.0 |
| D’Angelo Grilled Sandwiches | 228 | 111.3 |
| The Great Steak & Potato Co. | 232 | 108.3 |
| Nathan’s Famous | 256 | 92.0** |
| Penn Station East Coast Subs | 257 | 91.0 |
| Roly Poly | 259 | 90.0** |
| Great Harvest Bread Co. | 260 | 88.2 |
| Tropical Smoothie Cafe | 283 | 76.0** |
| Sandella’s Flatbread | 301 | 68.0 |
| Paradise Bakery and Cafe | 307 | 67.2 |
| Cousins Subs | 308 | 67.0 |
| Camille’s Sidewalk Cafe | 313 | 65.0 |
| Noah’s Bagels | 321 | 62.0** |
| Steak Escape | 326 | 61.0** |
| Miami Subs Grill | 339 | 56.0** |
| Saladworks | 350 | 54.0 |
| Runza | 356 | 52.4 |
| Heavenly Ham | 362 | 51.0** |
| Maid-Rite | 371 | 49.5** |
| Larry’s Giant Subs | 374 | 48.5** |
| Mr. Goodcents Subs & Pastas | 378 | 47.0** |
| Big Apple Bagels | 380 | 46.0 |
| Jerry’s Subs & Pizza | 384 | 46.0** |
| Port of Subs | 387 | 46.0** |
| Hot Dog on a Stick | 400 | 42.0 |
Family Dining
Segment sales: $14,511.7 million
Share of Top 400 sales: 5.2%
Segment units: 10,010
Average check: $8.25
Average unit volume: $1,633,000
| Concept | 400 Rank | Sales $MM |
| Denny’s | 22 | $2,434.0 |
| IHOP | 25 | 2,100.0 |
| Cracker Barrel Old Country Store | 31 | 1,748.0 |
| Bob Evans | 38 | 1,012.0** |
| Perkins Restaurant & Bakery | 47 | 843.8 |
| Waffle House | 48 | 825.0** |
| Steak 'n Shake | 57 | 705.0** |
| Friendly’s | 59 | 671.0 |
| Shoney’s | 83 | 438.0** |
| Village Inn | 96 | 365.0** |
| Mimi’s Cafe | 99 | 340.0** |
| Marie Callender’s | 108 | 318.9 |
| Huddle House | 145 | 224.0 |
| Frisch’s Big Boy | 153 | 211.0 |
| Bakers Square | 154 | 208.0** |
| Big Boy | 161 | 198.0 |
| Eat’n Park | 163 | 191.5 |
| Coco’s Restaurant & Bakery | 165 | 189.2 |
| The Original Pancake House | 179 | 164.0** |
| Shari’s Restaurant & Pie Bakery | 184 | 157.2 |
| Carrows | 210 | 132.1 |
| Country Kitchen | 216 | 125.0** |
| Iron Skillet | 220 | 123.0** |
| Ruby’s Diner | 240 | 105.0** |
| Skyline Chili | 249 | 97.0** |
| Hoss’s Family Steak and Sea House | 272 | 81.7 |
| Gold Star Chili | 296 | 70.0** |
| First Watch | 331 | 59.5 |
| Kings Family Restaurant | 332 | 59.0 |
| Grandy’s | 338 | 57.0** |
| Le Peep | 345 | 55.0** |
| TooJay’s Original Gourmet Deli | 346 | 55.0** |
| JB’s Restaurant | 355 | 53.0** |
| Perko’s Cafe | 361 | 51.0 |
| Olga’s Kitchen | 395 | 44.8 |
Mexican (Full Service)
Segment sales: $1,778.0 million
Share of Top 400 sales: 0.6%
Segment units: 744
Average check: $13.38
Average unit volume: $2,450,000
| Concept | 400 Rank | Sales $MM |
| On The Border Mexican Grill and Cantina | 79 | $450.0** |
| Chevys Fresh Mex | 118 | 288.5** |
| Don Pablo’s | 148 | 220.0 |
| El Torito | 152 | 214.6 |
| El Chico Café | 214 | 126.0** |
| Abuelo’s Mexican Food Embassy | 233 | 107.4 |
| Acapulco Mexican Restaurant Y Cantina | 265 | 85.5 |
| Carlos O’Kelly’s Mexican Cafe | 278 | 78.0** |
| Azteca Mexican Restaurant | 325 | 61.0** |
| Casa Ole | 333 | 59.0** |
| Macayo’s Mexican Kitchen | 386 | 46.0** |
| Hacienda Mexican Restaurant | 399 | 42.0 |
Mexican (Limited Service)
Segment sales: $10,038.4 million
Share of Top 400 sales: 3.6%
Segment units: 9,740
Average check: $7.32
Average unit volume: $1,124,000
| Concept | 400 Rank | Sales $MM |
| Taco Bell | 8 | $6,500.0 |
| Chipotle | 49 | 819.8 |
| Del Taco | 68 | 534.2 |
| Baja Fresh Mexican Grill | 102 | 330.0** |
| Moe’s Southwest Grill | 124 | 273.0** |
| Taco John’s | 125 | 272.0 |
| Qdoba Mexican Grill | 135 | 250.0** |
| Taco Cabana | 140 | 242.0** |
| Taco Time | 172 | 174.6 |
| Taco Bueno | 174 | 173.2 |
| Rubio’s Fresh Mexican Grill | 196 | 152.0** |
| La Salsa Fresh Mexican Grill | 273 | 81.1 |
| The Taco Maker | 280 | 77.0** |
| Taco Del Mar | 324 | 61.0 |
| Wahoo’s Fish Taco | 354 | 53.5** |
| Taco Mayo | 390 | 45.0 |
Coffee/Tea/Doughnuts
Segment sales: $19,703.5 million
Share of Top 400 sales: 7.1%
Segment units: 24,201
Average check: NA
Average unit volume: $922,000
| Concept | 400 Rank | Sales $MM |
| Starbucks | 4 | $10,300.0** |
| Dunkin’ Donuts | 10 | 5,000.0 |
| Tim Hortons | 14 | 3,209.0** |
| Krispy Kreme Doughnuts | 52 | 782.2 |
| Caribou Coffee | 151 | 215.0** |
| The Coffee Bean & Tea Leaf | 188 | 155.0** |
| Peet’s Coffee & Tea | 254 | 92.3 |
| Honey Dew Donuts | 289 | 73.0** |
| The Coffee Beanery | 383 | 46.0** |
| Tully’s Coffee | 389 | 46.0** |
Casual Dining
Segment sales: $26,615.7 million
Share of Top 400 sales: 9.6%
Segment units: 9,561
Average check: $16.83
Average unit volume: $3,594,000
| Concept | 400 Rank | Sales $MM |
| Applebee’s Neighborhood Grill & Bar | 11 | $4,695.2 |
| Chili’s Grill & Bar | 12 | 3,730.0** |
| T.G.I. Friday’s | 16 | 3,050.0** |
| Ruby Tuesday | 30 | 1,749.2 |
| The Cheesecake Factory | 35 | 1,249.0 |
| Hooters | 43 | 930.0 |
| Buffalo Wild Wings | 46 | 869.0 |
| Bennigan’s Grill & Tavern | 56 | 710.0** |
| California Pizza Kitchen | 60 | 650.0** |
| O’Charley’s | 64 | 633.4 |
| Hard Rock Cafe | 73 | 501.9 |
| Logan’s Roadhouse | 74 | 500.0** |
| Uno Chicago Grill | 77 | 460.0** |
| Sizzler | 97 | 359.0 |
| Ninety Nine Restaurant & Pub | 111 | 311.9 |
| Rainforest Cafe | 120 | 285.0** |
| Claim Jumper | 123 | 275.0 |
| Dave & Buster’s | 126 | 266.0** |
| Champps Restaurant & Bar | 130 | 258.0** |
| Houlihan’s | 136 | 249.0 |
| Cheddar’s Casual Cafe | 138 | 245.0 |
| BJ’s Restaurant & Brewery | 141 | 238.9 |
| Max & Erma’s | 143 | 225.5 |
| Houston’s | 159 | 200.0** |
| Old Chicago | 162 | 192.0 |
| Beef 'O’Brady’s Family Sports Pub | 167 | 185.5** |
| The Melting Pot | 168 | 184.3 |
| Fox & Hound Pub & Grille | 170 | 180.0** |
| Elephant Bar Restaurant | 176 | 168.0 |
| Bahama Breeze | 178 | 166.0 |
| Ale House Restaurant | 186 | 157.0** |
| Islands | 189 | 155.0** |
| J. Alexander’s | 206 | 137.7 |
| Rock Bottom Restaurant | 222 | 118.5 |
| Cheeseburger in Paradise | 223 | 117.0 |
| Roadhouse Grill | 226 | 115.0** |
| Yard House | 227 | 114.1 |
| Planet Hollywood | 238 | 105.0** |
| Tumbleweed Southwest Grill | 241 | 103.0** |
| Green Mill Restaurant & Bar | 270 | 82.0 |
| Ground Round Grill & Bar | 274 | 80.0 |
| Fatz Cafe | 282 | 76.6 |
| Gordon Biersch Brewery Restaurant | 284 | 75.3 |
| Daily Grill | 290 | 72.0 |
| Garfield’s Restaurant & Pub | 294 | 72.0** |
| Quaker Steak & Lube | 298 | 70.0** |
| Black-eyed Pea | 302 | 68.0** |
| ESPN Zone | 303 | 68.0** |
| Rafferty’s Restaurant & Bar | 306 | 68.0** |
| Copeland’s of New Orleans | 315 | 65.0** |
| Joe’s American Bar & Grill | 319 | 63.3 |
| House of Blues | 329 | 60.0** |
| Granite City Food & Brewery | 335 | 58.3 |
| Clyde’s | 336 | 58.2 |
| Black Bear Diner | 343 | 55.0** |
| Ker’s WingHouse Bar & Grill | 349 | 54.4 |
| Buffalo’s Southwest Cafe | 351 | 54.0** |
| Trader Vic’s | 359 | 52.0** |
| Palomino Restaurant Rotisseria Bar | 363 | 51.0** |
| Stonewood Grill & Tavern | 364 | 51.0** |
| Kona Grill | 365 | 50.7 |
| Hops Restaurant & Brewery | 367 | 50.0 |
| R.J. Gator’s Florida Sea Grill & Bar | 369 | 50.0 |
| Original Roadhouse Grill | 376 | 47.8 |
| Claddagh Irish Pub | 382 | 46.0** |
| Kincaid’s Fish, Steak & Chop House | 385 | 46.0** |
| Bear Rock Cafe | 391 | 45.0** |
| Ram Restaurant & Brewery | 393 | 45.0** |
| Bar Louie | 398 | 42.0 |
Seafood
Segment sales: $6,052.9 million
Share of Top 400 sales: 2.2%
Segment units: 2,991
Average check: $35.29
Average unit volume: $4,136,000
| Concept | 400 Rank | Sales $MM |
| Red Lobster | 20 | $2,580.0 |
| Long John Silver’s | 51 | 800.0 |
| Captain D’s Seafood Kitchen | 71 | 513.4 |
| Joe’s Crab Shack | 91 | 384.0** |
| Bonefish Grill | 104 | 327.0 |
| McCormick & Schmick’s | 113 | 308.3 |
| Legal Sea Foods | 158 | 202.4 |
| Pappadeaux Seafood Kitchen | 183 | 159.0** |
| Bubba Gump Shrimp Co. | 191 | 153.5 |
| Roy’s | 209 | 135.0** |
| Chart House | 234 | 106.0** |
| Landry’s Seafood House | 251 | 94.0** |
| McGrath’s Fish House | 305 | 68.0** |
| The Oceanaire Seafood Room | 322 | 61.5** |
| Mitchell’s Fish Market | 323 | 61.1 |
| King’s Fish House | 357 | 52.0** |
| Shells Fresh Seafood | 377 | 47.7 |
Burgers
Segment sales: $93,370.9 million
Share of Top 400 sales: 33.7%
Segment units: 62,737
Average check: $7.65
Average unit volume: $1,280,000
| Concept | 400 Rank | Sales $MM |
| McDonald’s | 1 | $56,783.0 |
| Burger King | 3 | 12,419.0 |
| Wendy’s | 7 | 8,810.0** |
| Sonic | 13 | 3,321.6 |
| Jack in the Box | 18 | 2,830.0** |
| Hardee’s | 29 | 1,790.5 |
| Carl’s Jr. | 34 | 1,386.1 |
| Whataburger | 41 | 989.5 |
| Red Robin Gourmet Burgers | 42 | 967.7 |
| Checkers Drive-In/Rally’s Hamburgers | 63 | 648.9 |
| White Castle | 66 | 540.0** |
| Culver’s Frozen Custard & ButterBurgers | 69 | 531.9 |
| Krystal | 82 | 440.0** |
| In-N-Out Burger | 89 | 390.0** |
| Fuddruckers | 103 | 329.0** |
| A&W | 114 | 300.0 |
| Johnny Rockets | 156 | 206.4 |
| Back Yard Burgers | 182 | 159.0 |
| Five Guys Famous Burgers and Fries | 245 | 100.0** |
| Farmer Boys | 291 | 72.0 |
| Fatburger | 300 | 68.0 |
| Jack’s | 316 | 65.0** |
| Burgerville | 328 | 60.5 |
| Cheeburger Cheeburger | 330 | 59.5 |
| Arctic Circle | 341 | 55.0 |
| Baker’s Drive-Thru | 375 | 48.3 |

















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