R&I’s 2007 Consumers’ Choice in Chains Awards: Pizza

Special Report: R&I’s 2007 Consumers’ Choice in Chains Awards: Pizza

By Staff -- Restaurants & Institutions, 9/15/2007

Papa Murphy’s
Headquarters: Vancouver, Wash.
President: Clarice Turner
Units: 1,000
Average check: Not available
R&I Top 400 Chains rank: 80
Respondents aware of chain: 24%
Respondents who visited in previous 12 months: 7%
STRENGTHS: Not surprisingly, the take-and-bake chain takes category honors when it comes to convenience, which rates very high with matures and single adults. Papa Murphy’s menu variety gets its strongest vote from consumers ages 26 or younger. Matures give the highest value rating.
WEAKNESS: Millennials offer its lowest rating for atmosphere.

Pizza Hut
Headquarters: Dallas
President: Scott Bergren
Units: 12,200
Average check: Not available
R&I Top 400 Chains rank: 6
Respondents aware of chain: 96%
Respondents who visited in previous 12 months: 46%
STRENGTHS: Pizza Hut is in with the young crowd: Millennials give the chain its highest scores across attributes. Men and women give fairly equal votes for all but value, where men are tougher critics. African- American consumers give strong votes of confidence on quality, menu variety and service.
WEAKNESS: Hispanic consumers’ rating on service is below other groups’.

CiCi’s
Headquarters: Coppell, Texas
President-CEO: Craig Moore
Units: 610
Average check: Not available
R&I Top 400 Chains rank: 65 Respondents aware of chain: 46%
Respondents who visited in previous 12 months: 11%
STRENGTHS: Its all-you-care-to-eat format easily takes the top rating for value. Men especially prize not having to grab for a last piece. Menu variety gets its highest ratings from Millennials and single adults. More than half of its youngest (26 or younger) customers rate atmosphere a 4 or 5.
WEAKNESS: CiCi’s food-quality rating takes a dip with Gen X customers.

How Pizza Chains Stack Up With Consumers