R&I’s 2007 Consumers’ Choice in Chains Awards: Treats

R&I’s 2007 Consumers’ Choice in Chains Awards: Treats

By Staff -- Restaurants & Institutions, 9/15/2007

Cold Stone Creamery
Headquarters: Scottsdale, Ariz.
CEO: Doug Ducey
Units: 1,400
Average check: $8.85
R&I Top 400 Chains rank: 76
Respondents aware of chain: 59%
Respondents who visited in previous 12 months: 18%
STRENGTHS: Cold Stone Creamery bests the field on menu variety—an attribute that gets a very high rating from young adults. Families with young children also give high marks for the chain’s menu variety and service. Hispanic customers also applaud the service. Baby boomers give the chain its highest rating on reputation.
WEAKNESS: Those same boomers mark it down on value.

Haagen-Dazs
Headquarters: Minneapolis
President: Eric Shellenback
Units: 225
Average check: Not available
R&I Top 400 Chains rank: 268
Respondents aware of chain: 58%
Respondents who visited in previous 12 months: 4%
STRENGTHS: The retail brand undoubtedly helps the awareness score and the cafes’ rating for reputation. Food quality gets its highest rating from customers ages 61 or older but is strong across the board. Matures also give the highest rating for menu variety. Families with children give a high rating for atmosphere.
WEAKNESS: Boomers aren’t sold on the value.

Jamba Juice
Headquarters: San Francisco
President-CEO: Paul Clayton
Units: 645
Average check: Not available
R&I Top 400 Chains rank: 90
Respondents aware of chain: 27%
Respondents who visited in previous 12 months: 7%
STRENGTHS: Jamba Juice’s score is boosted by very loyal and enthusiastic Millennial and Gen X customers, although matures actually give the chain its highest ratings for reputation and atmosphere. Return intent by Millennials is a very respectable 93%. Women give Jamba a very high rating for cleanliness.
WEAKNESS: Baby boomers give a comparatively low rating for value.

How Treats Chains Stack Up With Consumers