National Beef Backer Award winners were announced by The Beef Checkoff Program at the Annual Cattle Industry Conference in Reno, Nev. The Beef Backer Award recognizes chain- and independent-restaurant operators who excel in menuing and marketing beef. This year's winners included Cherry Valley Country Club (Skillman, N.J.) in the Independent category; Logan's Roadhouse (Nashville, Tenn.) in the Chain category, joined by CMAC, Inc., a franchisee; and The Rex Restaurant & Bar (Billings, Mont.) as Innovator of the Year.

“In 2007, more than 8.66 billion pounds of beef were served in the foodservice channel. It is important that we recognize and thank establishments that are providing outstanding beef-eating experiences away from home,” notes California cattleman Bill Jackson, vice chairman of the Joint Foodservice Committee.

Logan's showcases beef with promotions such as the Top Your Steak Off menu category, where guests can customize their steaks. “Logan's Roadhouse is a great place for steak, first and foremost,” says Stephen Anderson, senior vice president of marketing and food and beverage.

Cherry Valley Country Club offers beef in a variety of applications across menu dayparts. “As chefs, we look for the best ingredients to create the menus we design, says Executive Chef Michael Giletto.

The Rex Restaurant & Bar preserves its 25-year-old tradition of serving “the best steak in town” while integrating new cuts into menu applications. Owner Gene Burgad says, “From blackened Prime Rib to garlic-roasted and bacon-wrapped filets to flat-iron, hanger, and ranch steaks … the Rex Team is proud of their diverse, beef-centered menu.”

Restaurant operators interested in entering the 2008 Beef Backer contest should contact their State Beef Council.