Top 10
It’s no secret that America’s slowing economy affects the restaurant industry. As R&I reported last month, sales at the top 400 restaurant chains grew 5.4% in 2007 over the prior year’s 6.8%. And as business slows, so does ad spending.
-- Restaurants and Institutions, 8/1/2008
It’s no secret that America’s slowing economy affects the restaurant industry. As R&I reported last month, sales at the top 400 restaurant chains grew 5.4% in 2007 over the prior year’s 6.8%. And as business slows, so does ad spending. Advertising Age finds that ad spending last year grew less than 2% among the Top 100 U.S. advertisers—the smallest increase since 2001. Among restaurants, ad spending increased a negligible 0.5% last year over 2006.
Below are the top 10 most-advertised restaurant brands, ranked by U.S. ad spending (in millions) in 2007, according to Advertising Age research.
| 1. | McDonald’s | $808.4 |
| 2. | Subway | 360.4 |
| 3. | Wendy’s | 304.4 |
| 4. | Burger King | 274.6 |
| 5. | KFC | 261.8 |
| 6. | Taco Bell | 239.0 |
| 7. | Pizza Hut | 199.7 |
| 8. | Applebee’s | 168.2 |
| 9. | Sonic | 134.1 |
| 10. | Domino’s | 132.3 |
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