Restaurants & Institutions Announces 2008 Consumers' Choice in Chains Winners
3,100+ consumers rate chain restaurants on specific dining attributes.
-- Restaurants and Institutions, 8/21/2008 3:31:00 PM
Restaurants & Institutions has announced the winners of its 28th annual Consumers' Choice in Chains study. The award winners are selected by a thorough and rigorous consumer polling process.
As part of its mission to provide industry insights and intelligence, R&I annually commissions exclusive consumer research, polling more than 3,100 chain-restaurant patrons. For each of the chains they have visited, respondents are asked to assess eight attributes that factor into the total dining experience: food quality, service, convenience, cleanliness, value, menu variety, atmosphere and reputation. Those chains with the top scores in each of 13 industry segments are named R&I's Consumers' Choice in Chains winners.
The 2008 Consumers' Choice in Chains winners include:
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BURGERS: |
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In-N-Out Burger |
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Platinum Winner |
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Culver's |
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Gold Winner |
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Fuddruckers |
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Silver Winner |
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CAFETERIA/BUFFET: |
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Sweet Tomatoes/Souplantation |
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Platinum Winner |
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Luby's |
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Gold Winner |
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Golden Corral |
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Silver Winner |
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CASUAL DINING: |
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The Cheesecake Factory |
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Platinum Winner |
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Mimi's Cafe |
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Gold Winner |
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P.F. Chang's China Bistro |
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Silver Winner |
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CHICKEN: |
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Chick-fil-A |
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Platinum Winner |
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Zaxby's |
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Gold Winner |
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El Pollo Loco |
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Silver Winner |
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COFFEE/SNACKS: |
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Starbucks |
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Platinum Winner |
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Krispy Kreme Doughnuts |
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Gold Winner |
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Cinnabon |
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Silver Winner |
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FAMILY DINING: |
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Cracker Barrel Old Country Store |
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Platinum Winner |
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Bob Evans |
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Gold Winner |
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Marie Callender's |
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Silver Winner |
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ITALIAN: |
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Carrabba's Italian Grill |
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Platinum Winner |
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Olive Garden |
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Gold Winner |
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Romano's Macaroni Grill |
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Silver Winner |
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MEXICAN: |
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On The Border Mexican Grill & Cantina |
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Platinum Winner |
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Moe's Southwest Grill |
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Gold Winner |
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Chipotle Mexican Grill |
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Silver Winner |
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PIZZA: |
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Papa Murphy's Take 'N' Bake Pizza |
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Platinum Winner |
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Round Table Pizza |
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Gold Winner |
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Papa John's |
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Silver Winner |
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SANDWICH: |
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Panera Bread |
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Platinum Winner |
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Jason's Deli |
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Gold Winner |
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Jimmy John's |
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Silver Winner |
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SEAFOOD: |
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Bonefish Grill |
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Platinum Winner |
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Red Lobster |
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Gold Winner |
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Joe's Crab Shack |
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Silver Winner |
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STEAKHOUSE: |
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LongHorn Steakhouse |
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Platinum Winner |
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Outback Steakhouse |
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Gold Winner |
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Tony Roma's |
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Silver Winner |
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TREATS: |
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Jamba Juice |
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Platinum Winner |
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Cold Stone Creamery |
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Gold Winner |
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Ben & Jerry's |
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Silver Winner |
"Consumers' Choice in Chains awards are hard-earned prizes, proud and important accomplishments that reflect relentless dedication to all aspects of excellence," says Patricia Dailey, Publisher and Editorial Director of R&I magazine. "These awards represent the most important restaurant metric there is - customer satisfaction."
All winners were honored in an Aug. 18 ceremony at The Ritz-Carlton, Laguna Niguel, in Dana Point, Calif.