Why Meat Free?

Following are the top reasons behind consumers' choices to go meatless:

By Allison Perlik, Senior Editor -- Restaurants and Institutions, 11/1/2008

Improved health is just as strong a motivator as animal welfare among Americans pursuing vegetarian diets, according to 2008 research from Rochester, N.Y.-based Harris Interactive. Following are the top reasons behind consumers' choices to go meatless:

Animal welfare	54%
Improve overall health	53%
Environmental concerns	47%
Natural approaches to wellness	31%
Weight loss	25%
Weight maintenance	24%

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