MARKETING: What’s My Tagline?--Memorable Restaurant Slogans
By Christine LaFave, Associate Editor -- Restaurants and Institutions, 12/2/2008 11:17:00 AM
Any discussion of catchy restaurant slogans would be remiss without a mention of Atlanta-based Hooters’ timeless "Delightfully tacky, yet unrefined” and even the more-recent classic “Life is short. Stay awake for it,” from Minneapolis-based Caribou Coffee. But strokes of marketing genius, of course, aren’t limited to national chains. Here, a collection of lesser-known greats.
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"So good, even guys like our salads." |
E-mail us if you know of an operation with a winning slogan. |
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“Our secret’s in the execution!” |
“STK—no need to buy a vowel” and "Not your daddy's steakhouse." |
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“Taste worth dying for!” |
“So good, it should be illegal.” |
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“Keep clam.” |
“Get in here before we both starve." Potbelly Sandwich Works, multiple locations |
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“Washington born, |
“Burritos as big as your head.” |
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“Cheaper than food.” |
"What Is Your Life? |
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