MARKETING: What’s My Tagline?--Memorable Restaurant Slogans

By Christine LaFave, Associate Editor -- Restaurants and Institutions, 12/2/2008 11:17:00 AM

Any discussion of catchy restaurant slogans would be remiss without a mention of Atlanta-based Hooters’ timeless "Delightfully tacky, yet unrefined” and even the more-recent classic “Life is short. Stay awake for it,” from Minneapolis-based Caribou Coffee. But strokes of marketing genius, of course, aren’t limited to national chains. Here, a collection of lesser-known greats.

"So good, even guys like our salads." Snappy Salads Dallas	E-mail us if you know of an operation with a winning slogan.
“Our secret’s in the execution!” Henry VIII Carvery, Portland, Kennebunkport and Scarborough, Maine	“STK—no need to buy a vowel” and "Not your daddy's steakhouse." STK, New York and Los Angeles
“Taste worth dying for!” Heart Attack Grill, Chandler, Ariz.	“So good, it should be illegal.” Roberto’s Taco Shop, multiple locations in Las Vegas
“Keep clam.” Ivar’s Acres of Clams, Seattle	“Get in here before we both starve." Potbelly Sandwich Works, multiple locations
“Washington born, Washington bread.” Firehook Bakery and Coffeehouse, multiple locations in metro Washington, D.C.:	“Burritos as big as your head.” La Bamba, multiple locations:
“Cheaper than food.” Krazy Jim’s Blimpy Burger, Ann Arbor, Mich.	"What Is Your Life? Hamburger Is My Life" The Great Burger, Tokyo

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