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Intentions vs. Execution
March 14, 2008
Most of you know that I fully endorse local store marketing (LSM). In fact, as an industry we do far too little of it and are far too ineffective in using this powerful marketing channel to build business.
Sometimes, the intentions are good, but the execution can be a bit short of the desired goal. Sometimes this mismatch brings a laugh, or at least a grin.
While traveling on an Interstate yesterday, I pulled into a large travel stop. It had a number of national, branded QSR chains, including one that served fried chicken. Because it was about 8 in the morning and that particular unit had not yet opened for the day. However, the hand written promotion in the photo below just brought a smile. I am sure the intentions were in the right place. But, do I want to try my luck eating their food?
Once again I am reminded of my favorite quote from Pogo, "We have met the enemy and he is us."
Posted by Dennis Lombardi on March 14, 2008 | Comments (0)