Restaurants and Institutions

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earth2table: Logo-Motion
August 2, 2006

Stu Stein

August 2, 2006
The logo is still in flux, but the general idea, fonts and tagline have been finalized. We are still working on getting the correct flame motif as part of the logo background. (You can download PDFs of some of our ideas here, here and here. )

We decided on a Web site name, www.terroirportland.com, and the Web site is up and running--or at least, some version of a Web site. Now, Chris Molé of Chris Molé Design (who did the logo design) is working on finalizing the Web-site design. Take a look and follow along as we continually update it as we get closer.

Chris also is working on the wine label and branding for my house wines. She did the label design for Cuvée Carrisma, a merlot/cabernet franc/malbec blend I had made for the Peerless Restaurant. I’m in discussion with several winemaker friends to see who will actually make and bottle our wines--more about that in future pieces.

I am also in discussions with a few local and a few more national public-relations/marketing firms that specialize in hospitality. We have several ideas about an ongoing, monthly or bi-weekly marketing campaign that will build buzz and anticipation and hopefully translate in customers and sales.

Got Dirt?

Again, more about that soon.

Sustainable Resources

One of the most fun and the most frustrating pieces of the puzzle to date has been tracking down, evaluating, understanding and negotiating the sustainable resources for Terroir. I am adamant about both talking the talk and walking the walk in regard to building in economical, environmental and social sustainability. I have e-mails and phone calls with a myriad of suppliers to continue the process of defining what a sustainable restaurant mean to me and what is economically feasible.

Next up, regular updates on what is happening and not happening on our journey.

Cheers!

Stu

Posted by Stu Stein on August 2, 2006 | Comments (0)