Recent Posts
- Restaurant Offense And Defense-Get In The Game
- Touch Your Customers, Build Your Brand
- Restaurants Matter
- The 10 Steps to Save Casual Dining
- The Cigar Box Solution to the Credit Crisis
- The Restaurant on Main Street Becomes Extinct
- The Betrayal of the Restaurant Operator
- Start your own viral marketing right here
- The "Value Chain" is Broken
- Authenticity and Wellness
Recent Comments
- Steve Smith on The Betrayal of the Restaurant Operator
- Paul Green on Start your own viral marketing right here
- johnny on The 10 Steps to Save Casual Dining
- www.jazdchemicals.com on Start your own viral marketing right here
- restdevgroup.com on The 10 Steps to Save Casual Dining
Most Commented On
- The Restaurant on Main Street Becomes Extinct (22)
- Start your own viral marketing right here (10)
- The Betrayal of the Restaurant Operator (8)
- The 10 Steps to Save Casual Dining (5)
- The Cigar Box Solution to the Credit Crisis (4)
Archives
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
Blog
The 10 Steps to Save Casual Dining
October 21, 2008
As if times weren’t bleak enough, last week USAToday ran an article on the problems facing the Casual Theme Restaurant segment. It was a description of the attempts industry leaders are making to overcome the tough economy while offering consumer views of the success (or failure) of these attempts. To view the story click on this link. http://www.usatoday.com/money/industries/food/2008-10-13-casual-dining-restaurants_N.htm
When the reporter, Bruce Horvitz, called me for a comment on this story, I put together a short thought piece called “The 10 Steps to Save Casual Dining.” With a colleague, Dan Holm (www.greeneggsmarketing.com) I created what is called an eBook, basically a short PDF article which you can download and read for free by clicking on this next link.
http://greeneggsmarketing.files.wordpress.com/2008/09/10-steps-to-save-casual-dining.pdf
The points are listed below. To get more detail than I can include in a short blog, please take a look at the full story.
The 10 Steps to Save Casual Dining:
1. Differentiate Menu Offerings
2. Focus
3. Renew the Value Chain
4. Train for Remarkable Service
5. Close Underperforming Units
6. Renew the Product Lifecycle
7. Kill Curb-Side Delivery
8. Partner With Your Guests—Offer Healthier Choices
9. Drive Value Through Storytelling
10. Market to Generation Y
Posted by Chris Muller on October 21, 2008 | Comments (5)
In response to: The 10 Steps to Save Casual Dining
Chris commented:
Why do you want to save casual dining anyway? Aren't these 10 things the reason why the Fast Casual segment is doing so well?
In response to: The 10 Steps to Save Casual Dining
Ray Abram commented:
An additional way that's not mentioned is online advertising. There are several local sites like local.com, skyblox.com and nearbythis.com that help bring local customers into your establishment.
In response to: The 10 Steps to Save Casual Dining
Mohammed Bajenaid commented:
. What is the standard staffing on a casual dining rest with on an average sales of $13,000 daily. In my restaurant, i have 130 employees. The capacity sets are around 280. My labor cost is around 14% to 19%. Cound any one advise me if I have over staffing please.
In response to: The 10 Steps to Save Casual Dining
restdevgroup.com commented:
I have a client that tripled their orders using online advertising, good point Ray Abram.
In response to: The 10 Steps to Save Casual Dining
johnny commented:
NJsMpl Thanks for good post