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The 10 Steps to Save Casual Dining
October 21, 2008
As if times weren’t bleak enough, last week USAToday ran an article on the problems facing the Casual Theme Restaurant segment. It was a description of the attempts industry leaders are making to overcome the tough economy while offering consumer views of the success (or failure) of these attempts. To view the story click on this link. http://www.usatoday.com/money/industries/food/2008-10-13-casual-dining-restaurants_N.htm
When the reporter, Bruce Horvitz, called me for a comment on this story, I put together a short thought piece called “The 10 Steps to Save Casual Dining.” With a colleague, Dan Holm (www.greeneggsmarketing.com) I created what is called an eBook, basically a short PDF article which you can download and read for free by clicking on this next link.
http://greeneggsmarketing.files.wordpress.com/2008/09/10-steps-to-save-casual-dining.pdf
The points are listed below. To get more detail than I can include in a short blog, please take a look at the full story.
The 10 Steps to Save Casual Dining:
1. Differentiate Menu Offerings
2. Focus
3. Renew the Value Chain
4. Train for Remarkable Service
5. Close Underperforming Units
6. Renew the Product Lifecycle
7. Kill Curb-Side Delivery
8. Partner With Your Guests—Offer Healthier Choices
9. Drive Value Through Storytelling
10. Market to Generation Y
Posted by Chris Muller on October 21, 2008 | Comments (9)
Reader Comments
at 10/22/2008 10:15:51 PM, Chris commented:
Why do you want to save casual dining anyway? Aren't these 10 things the reason why the Fast Casual segment is doing so well?
at 11/9/2008 6:11:25 AM, Ray Abram commented:
An additional way that's not mentioned is online advertising. There are several local sites like local.com, skyblox.com and nearbythis.com that help bring local customers into your establishment.
at 12/22/2008 11:38:27 PM, Mohammed Bajenaid commented:
. What is the standard staffing on a casual dining rest with on an average sales of $13,000 daily. In my restaurant, i have 130 employees. The capacity sets are around 280. My labor cost is around 14% to 19%. Cound any one advise me if I have over staffing please.
at 12/27/2008 4:53:34 PM, restdevgroup.com commented:
I have a client that tripled their orders using online advertising, good point Ray Abram.
at 12/31/2008 5:22:00 AM, johnny commented:
NJsMpl Thanks for good post
at 6/12/2009 7:29:29 PM, Kelly Brown commented:
The article is usefull for me. I’ll be coming back to your blog.
at 6/13/2009 1:27:32 PM, JaneRadriges commented:
Great post! I'll subscribe right now wth my feedreader software!
at 6/14/2009 10:05:33 PM, KattyBlackyard commented:
I really like your post. Does it copyright protected?
at 6/16/2009 4:34:30 AM, GarykPatton commented:
I think I will try to recommend this post to my friends and family, cuz it's really helpful.
