The 10 Steps to Save Casual Dining
As if times weren’t bleak enough, last week USAToday ran an article on the problems facing the Casual Theme Restaurant segment. It was a description of the attempts industry leaders are making to overcome the tough economy while offering consumer views of the success (or failure) of these attempts. To view the story click on this link. http://www.usatoday.com/money/industries/food/2008-10-13-casual-dining-restaurants_N.htm
When the reporter, Bruce Horvitz, called me for a comment on this story, I put together a short thought piece called “The 10 Steps to Save Casual Dining.” With a colleague, Dan Holm (www.greeneggsmarketing.com) I created what is called an eBook, basically a short PDF article which you can download and read for free by clicking on this next link.
http://greeneggsmarketing.files.wordpress.com/2008/09/10-steps-to-save-casual-dining.pdf
The points are listed below. To get more detail than I can include in a short blog, please take a look at the full story.
The 10 Steps to Save Casual Dining:
1. Differentiate Menu Offerings
2. Focus
3. Renew the Value Chain
4. Train for Remarkable Service
5. Close Underperforming Units
6. Renew the Product Lifecycle
7. Kill Curb-Side Delivery
8. Partner With Your Guests—Offer Healthier Choices
9. Drive Value Through Storytelling
10. Market to Generation Y
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