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Restaurants Aren't For Amateurs, Renee

August 20, 2009

You know what? I’m getting really cranky in my old age. I just read a story about actress Renee Zellweger opening a Mexican diner, Blue Parrot, in East Hampton, N.Y.

Here’s the part of the story that I find so disturbing:

"It’s awesome and has great margaritas and tacos… How fun is that? I just go and sit on a bar stool and it’s fun, like, ‘Oh, I’m hangin’ here at my place,’" Contactmusic quoted her as saying.

When I read this to Melinda, my wife, she said, “Isn’t that what her living room is for?”

Opening and managing a restaurant for profit, not so you can sit on a bar stool and hang, is incredibly difficult and complicated work. I find it offensive when people treat it like going to a party or inviting friends over for margaritas and tacos. How many vendors do you think will be wishing she had just hired a caterer at her beach house?

Ultimately, Zellweger is insulting the professionals who will have to work at Blue Parrot to make it possible for her to hang with her friends. I suppose she won’t mind writing all of those checks for rent and payroll after Labor Day when her buddies have all returned to the Manhattan.

Maybe she can get her whole Blue Parrot staff jobs in her next movie. How hard can acting be?

Posted by Chris Muller on August 20, 2009 | Comments (17)

1/1/2010 9:28:00 PM PST
In response to: Restaurants Aren't For Amateurs, Renee
Robert Kuypers commented:

I think the critique is a bit harsh, but I really think he is right. We go into it a bunch at my website KuypersCreative.com all the time. Clients where in software and then want to open a restaurant...but knows nothing about it. The formula does not work.


9/18/2009 8:12:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
AJ Sawhney commented:

I couldn't agree more Chris. What happened to passionate individuals and entrepreneurs opening restaurants and developing a brand? Sure the restaurant will create jobs and help economy whatever little it will do. But Celebs don't this for food or helping other people, they do it out of their own ego, for their status. And if the restaurant fails then it hasn't benefited anyone. We need more passionate people opening restaurants!


9/8/2009 1:57:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Becky Nardici commented:

Last time I checked, more restaurants opening means more jobs, means less unemployment... Yes owning a profitable restaurant is extremely hard work, but kudos to her for pouring money back INTO the economy versus sitting in her living room spending money on something that won't help boost the economy.


9/4/2009 6:26:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
john commented:

the ironic thing is...the blue parrot sucks! have you ever been there???? The food is really heinous and way overpriced. Everything's tasteless and noticably stank. The quality control of this place is the real problem, not only the overpromotion by has been celebs.


9/2/2009 8:22:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
David commented:

always people who can afford to come up with restaurants are not professional. let manage their restaurant with a professional on equal partnership. otherwise8 restaurant management is not a market business.


8/27/2009 10:58:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
steve commented:

we have a right to go and fail at acting too, so let's all relax. She just bought herself another living room. What do you care? Let her spend her money. I think your wife sounds sharper than you. let her write your column.


8/27/2009 10:39:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Dave commented:

How many celebraty restaurant concepts are around after one year. Name five. Ask Mike Ditka or Michael Jordon. Ego's and bullshit don't make great foodservice partners and there is no "cutting room floor" for bad service, food and decor......


8/23/2009 8:50:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
LaShondia_Soon to be owner commented:

I, unlike others, Mr. Fuller, see what you find so disturbing. As someone who worked in the industry for over 15 years and who hopes to herself be an owner, I am quite frankly sick of celebrities opening restaurants w/o any real knowledge of how one runs. I am sure she has a consultant, and I'm sure that because it's 'her money' many think, whatever. The problem is too many of these restaurants suck and make it hard to the rest of us trying to get funding. Everytime a restaurant fails, it adds to the industry's fail rates. THAT is what banks look at, not the name of the people who owned them, the overall numbers. As far as her staff, I am sure the novelty of Renee will wear off, how do I know? I worked for a few restaurants where the owners were just interested in having a good time NOT in a successful restaurant. Kudos to you Mr. Fuller, for saying what so many probably think but are afraid to say.


8/22/2009 5:44:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
anotherchef commented:

Well it is "her" Restaurant, she pays the bills, she does whatever she pleases. I don't see the insult in the quote. You owe an apology.


8/22/2009 11:22:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
ksoupy commented:

Promotion is key to successful rest. operations and maybe the most important. Sounds like she is a great promoter...Genius


8/22/2009 5:35:00 AM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Quinn commented:

Wow - I thought that America everyone had a right to own their own business. It is her money isn it? You seem to want only certian people own restaurants. Should we stop Gordon R or Mario B from running restaurants now, since they are famous and hardly never at any of the restaurants that bear thier names? It's her money.....


8/21/2009 7:28:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
chito commented:

Hey! To each his own! Those who are knowledgeable in the industry and want to help her (if she's doomed to fail), be her consultant. But truly, she adds glamor to the business aside from her bucks. Hope she has all the brilliant staff around her and hope she makes it. Btw, how's the tacos? I love tacos! And margaritas too!


8/21/2009 6:02:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Hossam aboueissa commented:

quality of restaurants industry is not easy,especially in betterment dining operation philosophy and service standards,great strategy in restaurants managing means great sales,great profit within great enjoyment level in many sides, guest enjoyment crew member enjoyment, director enjoyment, founder enjoyment however nice customer service still main challenge in global restaurants industry and hotels industry,especially with some type of difficult guest,some embarrassment situations,different personalities of guest,different personalities of owners,different personalities of managers,different personalities of waiters and waitresses, within variety level of cultural level and variety level of educational level,and variety level of characters,therefore safeguard establish standards of magnificent food and beverage service operation is sign of successful restaurants management,or food and beverage management in hotels restaurants category, thus dining etiquette is point touch means appropriate key word,key touch,key language,body language,eye language, this ways increase guest satisfaction and reduce guest complaint or demotivated guest meeting expectation, or demotivated stuff ,on the other hand present more than offer during guest interaction skills are suitable attitude for building sales and increasing profit such as example presenting choice to the guest from traditional national dessert(priftroll/bavrios/apricot tart/pechmelba)or other choice from modern cuisine(American oatmeal cake with raspberry /American cheese cake with strawberry sauce and strawberry pieces/opera cake/date tart)present more than offer is right way to suggestive and recommendation items as a right skills to supporting sales and profit in long run


8/21/2009 1:36:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
curious commented:

Her comments were meant to drive guest interest in the concept. She's painting a picture for them - about how wonderful it is to be there.... Be careful how quickly you judge. This is PR - and there's nothing wrong with that in the restaurant biz.


8/21/2009 1:14:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Dkt commented:

Guess she wont be putting an apron on when her cook is out sick


8/21/2009 12:24:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
Dave commented:

Isn't there something to be said for Ms Zellweger insofar as she will be putting people to work as an employer vs. letting them go? Dishonor the actress and you dishonor Mickey Mantle, too.


8/21/2009 12:16:00 PM PDT
In response to: Restaurants Aren't For Amateurs, Renee
shideh commented:

we do need investor why discourage her?

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