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August 1, 2008
Burger King Launches Soccer Program Targeting Hispanics
Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants. "Futbol Kingdom," the first Burger King event of its kind, will visit eight markets nationwide through September, offering a series of soccer activities designed to reach second-and third-generation Hispanics. Read the full story >>
Wine: Likable, Affordable; So Why Is Carmenere off the Radar?
The grape Carmenere, a relatively obscure variety, is becoming better known in the United States. And yet, despite the growth, this red grape is still flying under the radar for many wine drinkers. Restaurants and wine shops say they will carry more Carmenere if people request it. That won't happen unless people first discover it. Thus far, not many have. Read the full story >>
Are Chain Restaurants Taking Over NYC?
Confirming what many residents already suspect, a new report says national retailers are colonizing New York City bit-by-bit. The survey, titled "Attack of the Chains," found a whopping 5,716 chain outlets in the city, led by Dunkin' Donuts with 341 outlets, followed by Subway, McDonald's and Starbucks. Read the full story >>
Lane Cardwell: No Wind in the Sales
"Sailboats need wind to fill their sails so that they can move across the water. Restaurants need customers to fill their seats so that their sales can move them toward profitability," writes Chain Leader's Lane Cardwell. "I believe, even on a calm day, the sailboats are doing a little better than the restaurants right now. We don't have enough growth in customer traffic to get any momentum going." Read the full story >>
F-Word in the Office as Employees Mimic TV Chefs
Office workers believe they have similar traits to celebrity chefs, ranging from the fiery attributes of Gordon Ramsay to the more laid-back approach of Nigella Lawson, according to a new survey. A poll of over 1,200 found that many compared their own personalities, or those of colleagues, to well known chefs. Read the full story >>
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