R&I - August 01, 2008
Features
My Way...or the Highway?
When it comes to getting what they want, consumers have it made—made just for them, that is. Americans are comfortable with the concept of customization: Cell phones are programmed to ring with favorite songs; espresso is blended to order with dizzying choices of dairy products, sweeteners and flavored syrups; and golf clubs are built to match a player’s height, hand size and swing ...
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